As we've developed the trolley idea, we have a few extra ideas, in case that idea falls through (eg, not allowed to shoot in the supermarket, idea is too short, unable to find somwhere to shoot)
- develop on the sweets idea, similar to the "natural confectionary" adverts
-shoes (nice pair of shoes, being jealous of another pair of nicer, newer shoes, similar to toy story)
-ipods
if the trolley idea doesnt work for one reason or another, we'll develop on some of these ideas.
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